How well do you know the beauty industry?

Today I want to share a few facts about the personal care industry that may surprise you.

Did you know that the last major federal law governing the industry was passed in 1938?

Yes, you read that right - NINETEEN THIRTY EIGHT. We just 'celebrated' the 80th anniversary. Oh, and that law? It's a total of 1.5 pages long.

What happens when an industry hasn't seen much regulation since before WWII?

Well, this:


Only 30 ingredients are banned or restricted from personal care products in the U.S. For my Canadian friends, it's not quite as terrible, but we're still looking at less than half of what the EU has banned or restricted.

With this lack of regulation, it is up to us as consumers to understand the ingredients in our products and determine if they are safe for human health. The problem is that most of us have no idea this is even an issue, and if we do know the truth, that doesn't mean we know how to go about finding safer products.

I mean, who wants Polyclyceryl-6 Caprylate in their products?!

Wait, that's just a stabilizer made from coconut.

My point is, it's nearly impossible to read the back of a bottle and understand the safety of the ingredients just from the list.

You won't find me saying 'if you can pronounce it, it's safe', because I can say 'poison oak' all day long, but definitely don't want it in my lotion. I believe in science and data, not the whole natural-is-always-good-synthetic-is-always-bad schtick.

The good news is that the industry is trending towards safer and more and more options are available all the time. I’ve partnered with Beautycounter because I believe in the advocacy work we do and I love the high performing products, but you’ll see me recommend products from all sorts of brands working towards more transparency and safety in the industry.

If you're as surprised by this info as I was when I first learned, I'd love for you to help us work towards more health protective laws. You can text 'BETTER BEAUTY' to 52886, which will bring up a form to send to your senators, asking them to support the Personal Care Product Safety Act. Thank you in advance if you choose to do this!

Next up: So the industry is a mess, but does it really matter?